Recently, Instagram has revealed the new feature long-form video content – IGTV and this could be a game changer. It is an effective tool which can help to grow your business or blog and Instagram account.
IGTV is really beneficial for both new and experienced users of Instagram as it gives many opportunities to raise your Instagram exposure.
What is IGTV?
IGTV is a new feature of Instagram of long-form videos where the videos can be 10 minutes to 1 hour. Previously also Instagram allows to upload videos but they were limited up to 1 minute. Now the users can upload the video of long length up to 1 hour and shared with the customized title, thumbnail and video description.
What kinds of videos can you create for IGTV?
As we all know the popularity and engagement ability of Instagram which makes the IGTV a perfect place for sharing the long-term videos which are unique and of high quality to your Instagram followers.
Here know the different types of videos which you can share on IGTV to get started.
- Product demos
- Educational videos
- Team introductions
- Event and launch parties
- Behind the scenes
- Office tours
Create your own channel on IGTV with your existing Instagram account before uploading videos. When the audience start follows your channel, they start following your content feed and stories automatically. There are also certain follow for follow Instagram app which help you gain more followers on both Instagram feed and on IGTV.
Things you should know about IGTV
The first thing you should know about the IGTV is that the Instagram bio description is shown on your IGTV channel but the main issue is that only the two sentence of Instagram bio will be shown.
This means if you want to gain new followers on IGTV then you should make sure that the first two sentences of your Instagram bio are eye-catching and convincing.
Another thing about IGTV is that the Instagram name become more important than before. Here you cannot search the content from the video types like makeup tutorials, or Instagram marketing. To search the Instagram creators, you need to search for them on their Instagram username or name.
Thus if you want to share a specific type of content and want to become popular for that creation then it is the time to update your Instagram name.
Now, this is the time to download the IGTV app if you want to make your brand shine. You can also see the other videos of your competitors to know what works best on IGTV? It will surely help you grow your followers.